Free 2-Minute Test

Funnel Weakness Scorecard

Score your landing page across 10 dimensions. See exactly where you're losing buyers — and how to fix it. Takes 2 minutes. No email required to see your score.

Headline Clarity

Can a first-time visitor understand exactly what you do and who it's for — in under 5 seconds?

0 — Vague, buzzword-heavy, or feature-first headline10 — Specific outcome for a specific person, instantly clear

CTA Friction

How easy and obvious is it to take the next step — no hesitation, no confusion?

0 — Buried CTA, multiple competing actions, unclear next step10 — One prominent CTA, frictionless click, instant progress

Trust Signals

Does your page immediately prove you're real, credible, and safe to buy from?

0 — No logos, testimonials, guarantees, or social proof10 — Named clients, specific results, strong guarantee, verifiable claims

Pricing Visibility

Can visitors see your price (or range) without hunting, guessing, or booking a call?

0 — Price hidden, requires contact or demo to find out10 — Price or clear range visible above the fold or one click away

Social Proof

How compelling and specific is your existing customer evidence?

0 — No testimonials, or vague generic quotes with no context10 — Specific ROI/outcome testimonials, named companies, case studies

Mobile UX

Does your page convert just as well on a phone as on desktop?

0 — Broken layout, tiny text, hard-to-tap CTAs on mobile10 — Optimized mobile experience, fast load, thumb-friendly CTAs

Load Speed

Does your page load in under 2 seconds on a standard connection?

0 — Heavy images, blocking scripts, 5+ seconds to interactive10 — Sub-2s load, no layout shift, instant above-fold paint

Objection Handling

Does your page proactively address the top 3 reasons buyers hesitate or leave?

0 — No FAQ, no risk removal, no answer to 'why should I trust this?'10 — Top objections named and neutralized before the buyer voices them

Onboarding Clarity

Is it completely clear what happens after someone signs up, pays, or clicks the CTA?

0 — Post-CTA experience unknown, onboarding vague or scary10 — Next steps spelled out, time-to-value explicit, no surprises

Copy Specificity

Is your copy full of concrete, verifiable specifics — or vague claims anyone could make?

0 — Generic: 'powerful', 'seamless', 'industry-leading', 'innovative'10 — Specific: numbers, named features, exact outcomes, real timelines

Answer all 10 questions to see your score (10 remaining)

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